The most common first question we hear is also the hardest to answer in one number: what will this cost? The honest answer is that video pricing is mostly a function of three things — how much planning the story needs, how many people and how much gear the shoot needs, and how much finishing the edit needs. Here is how that breaks down, with typical market ranges so you can budget with your eyes open.
Pre-production: where good films are actually made
Concept development, scripting, location scouting, casting, and scheduling. On simple projects this is a few hours of planning; on branded films it can be a third of the budget. Skimping here is the most expensive mistake in the industry — an unplanned shoot day burns money faster than any line item.
Production: the day(s) on set
Crew, camera and lighting packages, locations, and time. A single-camera interview setup is a very different day from a multi-location cinematic shoot with a full crew. Most of the visible "production value" on screen is decided by what walks in the door on shoot day.
Post-production: the invisible half
Editing, color grading, sound design, music licensing, graphics, and revisions. Post typically takes two to four times as long as the shoot itself — this is where the footage becomes a film.
Typical market ranges
- Simple social content or single-camera interview pieces — low four figures.
- Professional brand films and commercials — mid four figures to low five figures, driven by shoot days and crew size.
- Multi-day cinematic campaigns — five figures, scaling with scope.
These are broad industry ranges, not quotes — every project prices from its actual scope. The right conversation starts with your goal, not a package.
The better question: cost per asset
A single video has one price. A production rhythm — where each shoot day is planned to produce a flagship film, a photo set, and a month of social cuts — dramatically lowers the cost per asset. That is the entire premise of our Content Engine: same craft, spread across far more output.
Want a real number for your project? Tell us what you are trying to accomplish and we will give you an honest scope — no 40-page proposal required.